Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jeff Seibert explains the initial doubts about Twitter’s offer to acquire his second startup, which delivered crash-analysis reports to mobile-app developers. Despite its rapid growth and potential, Seibert says an acquisition made sense because of exact alignment between his team’s vision and that of Twitter, where he now serves as senior director of product.
