Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
In addition to exact strategic alignment, Jeff Seibert says Twitter’s acquisition of his startup Crashlytics went well because of credible funding alternatives, complete control of messaging on all sides of negotiations, and keeping the rest of the team unaware until the deal closed. “The key there,” Seibert says, “is you have to live up to your team’s trust.”