Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jeff Seibert describes Twitter’s approach to surveying new business landscapes and potential acquisitions. To ensure a good fit, Seibert says the process begins with meeting a startup’s founders, then its lead engineers, followed by interviews with each member of the team – all the while, looking for cultural alignment, strong technology and a great team.