Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Speaking from experience as the co-founder of two startups acquired by larger tech companies, and now as Twitter’s senior director of product, Jeff Seibert underscores the importance of entrepreneurs looking beyond the day the deal closes and understanding how their startup fits into the long-term strategy of the company acquiring them. “An acquisition is not the path to your vacation,” Seibert says. “It is the opposite.”