Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jeff Seibert, Twitter’s senior director of product, discusses how entrepreneurs shouldn’t see an acquisition as the finish line, but as the beginning of the next stage in the journey toward realizing the vision of their startup. “There are many great companies in the valley,” Seibert says. “But the one that’s right for you is the one that you deeply identify with on a cultural level.”