Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Entrepreneur Susan Koger discusses how founders must learn to view both success and failure with more objectivity as the team behind the venture grows. Koger, co-founder and chief creative officer of ModCloth, recalls some of the most difficult times for her team and how a sense of purpose pulled everyone through.