Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
ModCloth’s Susan Koger explains how the drive entrepreneurs have will never let them be satisfied, and so they should make time to celebrate achievements along the way. Koger, co-founder and chief creative officer of the online retailer, also discusses the advantage newcomers have of being able to ask basic questions and see new opportunities.
