While acknowledging that entrepreneurs must at times “fake it until you make it” in order to convince investors and others that a venture can succeed, ModCloth Co-Founder Susan Koger says that constantly pretending to be competent or optimistic can inhibit you from showing enough vulnerability to question convention and discover new opportunities.

Video clips from: Find Your Venture’s Emotional Core [Entire Talk]

4 minutes

Purpose Gets You Through Tough Times

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3 minutes

Emotion Over Everything

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3 minutes

It's OK to Look Back and Cringe

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2 minutes

Be Confident, But Not Blind

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7 minutes

Embrace Your Wins and Inexperience

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4 minutes

Visualize Worst-Case Scenarios

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6 minutes

A Proud Passion for Fashion

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