Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
ModCloth Co-Founder Susan Koger recalls the moment when she realized she could actually be an entrepreneur. Koger, also chief creative officer for the online retailer of women’s fashion, talks about how visualizing worst-possible outcomes before making big decisions can clarify what you are really risking and help you make a choice.
