ModCloth Co-Founder Susan Koger recalls the moment when she realized she could actually be an entrepreneur. Koger, also chief creative officer for the online retailer of women’s fashion, talks about how visualizing worst-possible outcomes before making big decisions can clarify what you are really risking and help you make a choice.

Video clips from: Find Your Venture’s Emotional Core [Entire Talk]

4 minutes

Purpose Gets You Through Tough Times

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3 minutes

Emotion Over Everything

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3 minutes

It's OK to Look Back and Cringe

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2 minutes

Be Confident, But Not Blind

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7 minutes

Embrace Your Wins and Inexperience

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4 minutes

Visualize Worst-Case Scenarios

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6 minutes

A Proud Passion for Fashion

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