“In the same way emotion connects customers to a brand, it connects a team to the work,” says Susan Koger, co-founder and chief creative officer of ModCloth, explaining that belief in a company’s mission matters internally and externally. For a business to endure, its customers and employees must both feel good about it, Koger says.

Video clips from: Find Your Venture’s Emotional Core [Entire Talk]

4 minutes

Purpose Gets You Through Tough Times

Watch now

3 minutes

Emotion Over Everything

Watch now

3 minutes

It's OK to Look Back and Cringe

Watch now

2 minutes

Be Confident, But Not Blind

Watch now

7 minutes

Embrace Your Wins and Inexperience

Watch now

4 minutes

Visualize Worst-Case Scenarios

Watch now

6 minutes

A Proud Passion for Fashion

Watch now

Share Post