Susan Koger, co-founder and chief creative officer at ModCloth, an online retailer of women’s fashion, describes becoming an entrepreneur because of her passion for vintage clothing, not for starting a business. She says that passion, and meeting the man who would later become her husband and co-founder, motivated her to learn the necessary skills and pursue her vision.

Video clips from: Find Your Venture’s Emotional Core [Entire Talk]

4 minutes

Purpose Gets You Through Tough Times

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3 minutes

Emotion Over Everything

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It's OK to Look Back and Cringe

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Be Confident, But Not Blind

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Embrace Your Wins and Inexperience

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Visualize Worst-Case Scenarios

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6 minutes

A Proud Passion for Fashion

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