Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Astro Teller, director of Alphabet’s moonshot factory, X, distinguishes pointless failure from the kind of failure that leads to insights that can accelerate innovation. He explains how the time spent figuring out how to do something is in fact learning. “I’m not pro-failure. I’m pro-learning,” he says. “We mean find incredibly efficient ways to learn.”