Astro Teller, director of Alphabet’s moonshot factory, X, distinguishes pointless failure from the kind of failure that leads to insights that can accelerate innovation. He explains how the time spent figuring out how to do something is in fact learning. “I’m not pro-failure. I’m pro-learning,” he says. “We mean find incredibly efficient ways to learn.”

Video clips from: Celebrating Failure Fuels Moonshots [Entire Talk]

2 minutes

Motivating Without Money

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3 minutes

Cost-Benefit Analyses at X

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4 minutes

X's Place in Alphabet

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6 minutes

Shooting Down Moonshots

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3 minutes

Predict Failures Before Beginning

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3 minutes

Pro-Learning, Not Pro-Failure

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3 minutes

Celebrating Failure as Success

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6 minutes

Systematize Innovation

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