Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Astro Teller explains how the audaciousness of an idea for generating electricity once shared in Alphabet’s moonshot factory outweighs its impracticality in his mind. He discusses how committing resources to a bad idea costs his organization more than turning down a good idea before looking into it. “Humanity is in no danger of running out of huge problems to work on,” Teller says.