Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
While Google’s holding company, Alphabet, enjoys all the wealth of the search engine’s success, Astro Teller insists that vast sums of money aren’t needed to motivate people to do their best work. Teller, the director of Alphabet’s moonshot factory, X, describes how incentives like pay raises are ineffective in the long run, and how what people want most is recognition.