Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Alphabet’s Astro Teller describes the “pre-mortem,” an exercise used by organizations to identify possible pitfalls it may encounter. Teams imagine in great detail that a project has launched and then predict what could go wrong. Depending on the likelihood and seriousness of the problem, the organization can take proactive steps to prevent it from happening.