Astro Teller says the momentum within X, Alphabet’s moonshot factory, depends on teams discovering as fast as possible if something is a bad idea, so they can move on to the next one. That requires a work environment where both creativity and critical thinking are rewarded. “Every place is a legitimate place for ideas to come from,” Teller says. “You can’t destroy the positivity that comes from saying crazy ideas.”

Video clips from: Celebrating Failure Fuels Moonshots [Entire Talk]

2 minutes

Motivating Without Money

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3 minutes

Cost-Benefit Analyses at X

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4 minutes

X's Place in Alphabet

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6 minutes

Shooting Down Moonshots

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3 minutes

Predict Failures Before Beginning

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3 minutes

Pro-Learning, Not Pro-Failure

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3 minutes

Celebrating Failure as Success

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6 minutes

Systematize Innovation

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