Astro Teller, director at X, talks about how failure is not only accepted within Alphabet’s moonshot factory, but how teams that kill their ambitious projects early are rewarded generously for the lessons that the failures yield. The seemingly counterintuitive practice establishes workplace norms that incentivize boldness and transparency.

Video clips from: Celebrating Failure Fuels Moonshots [Entire Talk]

2 minutes

Motivating Without Money

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3 minutes

Cost-Benefit Analyses at X

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4 minutes

X's Place in Alphabet

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6 minutes

Shooting Down Moonshots

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3 minutes

Predict Failures Before Beginning

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3 minutes

Pro-Learning, Not Pro-Failure

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3 minutes

Celebrating Failure as Success

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6 minutes

Systematize Innovation

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