Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Astro Teller, director at X, talks about how failure is not only accepted within Alphabet’s moonshot factory, but how teams that kill their ambitious projects early are rewarded generously for the lessons that the failures yield. The seemingly counterintuitive practice establishes workplace norms that incentivize boldness and transparency.