“We’re looking for things that can have a huge, meaningful impact on the world within about five to 10 years,” says Astro Teller, director of Alphabet’s moonshot factory, X. He cautions that a parent company’s priorities can sometimes distract subsidiaries, but then adds how his division’s mission supports the imperative businesses have to constantly find new problems to solve in order to grow.

Video clips from: Celebrating Failure Fuels Moonshots [Entire Talk]

2 minutes

Motivating Without Money

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3 minutes

Cost-Benefit Analyses at X

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4 minutes

X's Place in Alphabet

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6 minutes

Shooting Down Moonshots

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3 minutes

Predict Failures Before Beginning

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3 minutes

Pro-Learning, Not Pro-Failure

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3 minutes

Celebrating Failure as Success

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6 minutes

Systematize Innovation

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