Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
As a powerful distribution channel and a growing competitor in publishing, Amazon plays a disruptive role in the publishing industry. HarperCollins CEO and President Brian Murray describes the “complicated relationship” publishers have with Amazon, who is a partner they work with and compete against. “The term ‘frenemy’ is a great term to capture what business is like today,” says Murray, here in conversation with STVP Executive Director Tina Seelig.