Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
PlanGrid’s Tracy Young and Doug Leone of the venture-capital firm Sequoia talk about prioritizing challenges at a startup and knowing when one has potential to succeed. Leone explains how a company must first achieve product-market fit, and how PlanGrid secured funding from Sequoia because the startup solved an actual problem the founders faced. Toby Corey, lecturer in Stanford’s Department of Management Science & Engineering, interviews.