Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Tracy Young, co-founder of the company behind the construction-management app PlanGrid, reflects on how and why she decided to leap into entrepreneurship. While she assumed the role of CEO at an early age, Young says she surrounded herself with supportive co-founders. She also emphasizes that a chief executive must continually grow and learn in order to be an effective leader as a startup evolves and scales.