Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
In response to a question about attracting talent to work at a startup focused on construction, PlanGrid Co-Founder and CEO Tracy Young describes the most important points to convey to prospective hires: a clear explanation of the problem being addressed and how big it is, and what the company is doing to provide a solution and stay ahead of the market. Young speaks with Toby Corey, a lecturer on entrepreneurship at Stanford University.