Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
PlanGrid Co-Founder and CEO Tracy Young explains how her startup’s business practices and structure have matured since it first launched. She recalls how hiring and hierarchy within the company were initially dictated by naive idealism and stereotypes, and how more standard business practices were adopted over time. “Be creative about how you’re solving the problems for your users,” Young says. “Don’t be creative about the business stuff.”