Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Sequoia Capital’s Doug Leone identifies some of the signs that indicate when a startup might want to revisit its business strategy. Beyond listening to customers, Leone says entrepreneurs should consider pivoting if they find themselves making sub-optimal short-term decisions that they’ll have to pay for in the long run. He speaks with Toby Corey, lecturer with the Stanford Technology Ventures Program.