Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” share insights on how large, complex organizations can manage friction. Sutton points to a culture of simplicity and systems for smooth handoffs across units, giving examples from familiar companies. Rao offers advice on subtraction for startups as well as large companies.