Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” advise founders on the risks of growing as fast as they can. Sutton shares a story about Waze to illustrate the benefits of slowing down and warns against the trend of hiring as fast as possible in the growing AI industry. Rao explains research showing that an emphasis on speed leads to errors and lies.

 (EDS NOTE: THIS CLIP INCLUDES EXPLICIT LANGUAGE.)

Video clips from: Smart Leaders Understand Friction [Entire Talk] [Explicit]

3 minutes

Identifying Good Investors

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5 minutes

Leading Huge Organizations

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7 minutes

Speed Versus Long-Term Success [Explicit]

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4 minutes

Good Friction [Explicit]

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5 minutes

Origins of ‘The Friction Project’

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6 minutes

Friction for Aspiring Founders

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