How Color Pivoted from Genetics to COVID

Color co-founder and CEO Othman Laraki explains his company’s abrupt shift from an exclusive focus on genetic testing to COVID testing in March of 2020. As the company realized that their cutting-edge lab was well positioned to help address the country’s critically under-resourced testing capabilities, they decided to apply their technology to COVID testing, and further build the company’s focus on disseminating healthcare solutions to large populations.