The Challenge of Redefining a Venture

Color co-founder and CEO Othman Laraki examines his toughest calls as an entrepreneur, noting that his most challenging moments often revolved around either contracting or expanding the company’s mission, thus shifting its identity. While these decisions can lead some to believe that you’re compromising your initial vision, he believes that building a great company often involves changing paths significantly—and selling that transformational shift to your employees.