Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Color co-founder and CEO Othman Laraki tells an entertaining story about seeing the Google co-founders at a Stanford barbecue in the early 2000s, and arguing that search technology was played out. Instead, he observes, search was only getting started. Over and over again, he has observed that entrepreneurs tend to believe a particular sub-sector has matured long before it hits its stride.
