Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Color co-founder and CEO Othman Laraki notes that our ability to generate, store, and process huge amounts of patient data is both an exciting opportunity and a tricky responsibility in the healthcare sector. Color’s basic framework, he adds, is to think of data as belonging to customers themselves, and to avoid surprising customers with how that data is used.