Color CEO Othman Laraki describes how he and his co-founder recognized the opportunity that gave birth to Color. By carefully analyzing the underlying costs of each component of genetic testing, they realized they could take advantage of the rapidly decreasing cost of running genetic tests, while also making the process more convenient and user-friendly.

Video clips from: It’s All About Access [Entire Talk]

4 minutes

Create Value Piece by Piece

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4 minutes

Timing the Market

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7 minutes

The Challenge of Redefining a Venture

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5 minutes

How Color Pivoted from Genetics to COVID

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3 minutes

Data Ethics in Healthcare

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2 minutes

Niches That Last

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