Author and entrepreneur Alexander Osterwalder explains the challenge in defining and discussing business models around the world. Osterwalder also describes his journey from academia to application in building a shared, visual language for articulating and testing business models.

Video clips from: Tools for Business Model Generation [Entire Talk]

5 minutes

Mapping Customer Pains to Value Proposition

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5 minutes

Using Business Models to Beat the Competition

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6 minutes

Sketching Out a Business Model

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4 minutes

The Business Model Canvas

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4 minutes

Talking About Business Models

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