Alexander Osterwalder shares a short video to explain the structure of his business model canvas framework. Emphasizing the importance of searching for a business model, Osterwalder says, “Great products are becoming a commodity. It’s the combination between great products and a great business model that is going to keep you ahead of the competition in the coming decade.”

Video clips from: Tools for Business Model Generation [Entire Talk]

5 minutes

Mapping Customer Pains to Value Proposition

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5 minutes

Using Business Models to Beat the Competition

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6 minutes

Sketching Out a Business Model

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4 minutes

The Business Model Canvas

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4 minutes

Talking About Business Models

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