Author Alexander Osterwalder and serial entrepreneur Steve Blank discuss the importance blending a strong, clear story with the building blocks of the business model canvas to out perform competitors. Osterwalder also elaborates on the power of pattern recognition in developing new models.

Video clips from: Tools for Business Model Generation [Entire Talk]

5 minutes

Mapping Customer Pains to Value Proposition

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5 minutes

Using Business Models to Beat the Competition

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6 minutes

Sketching Out a Business Model

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4 minutes

The Business Model Canvas

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4 minutes

Talking About Business Models

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