Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” Share why they wrote their new book. After writing their first book together, “Scaling up Excellence,” they heard from people who said they loved the message, but it was difficult and exhausting to get anything done in their companies. Sutton and Rao began exploring this problem.

Video clips from: Smart Leaders Understand Friction [Entire Talk] [Explicit]

3 minutes

Identifying Good Investors

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5 minutes

Leading Huge Organizations

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7 minutes

Speed Versus Long-Term Success [Explicit]

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4 minutes

Good Friction [Explicit]

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5 minutes

Origins of ‘The Friction Project’

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6 minutes

Friction for Aspiring Founders

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