Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” Share why they wrote their new book. After writing their first book together, “Scaling up Excellence,” they heard from people who said they loved the message, but it was difficult and exhausting to get anything done in their companies. Sutton and Rao began exploring this problem.