Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” tell stories that illustrate the importance of understanding friction for a startup. Sutton discusses how an early app company improved their coordination. Rao encourages founders to apply a friction lens when they’re making decisions, giving examples about early hires and founder equity.
Video clips from: Smart Leaders Understand Friction [Entire Talk] [Explicit]
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Alexandra Zatarain,
Eight Sleep
Challenges and Joys of Hardware
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Maria Barrera,
Clayful
Gaining Startup Skills and Mentors
Startups can address important mental health problems, but maintaining mental health in startup culture is challenging.
