Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” tell stories that illustrate the importance of understanding friction for a startup. Sutton discusses how an early app company improved their coordination. Rao encourages founders to apply a friction lens when they’re making decisions, giving examples about early hires and founder equity.
Video clips from: Smart Leaders Understand Friction [Entire Talk] [Explicit]
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