Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Hara CEO Amit Chatterjee sees the fertile breeding ground for his venture at the intersection of info-tech and green tech. Even with a solid idea and a unique concept, his company decided to quietly accept venture capital and gain market traction in stealth mode for the first 18 months. The benefit of this concept, says Chatterjee, is that it kept the company focused on product development, rather than marketing and posturing.
