Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Amit Chatterjee, CEO and founder of Hara, pinpoints a shift in the startup game. It used to be that young businesses tapped their national market completely before heading overseas. Now, says Chatterjee, the focus is to approach multiple global markets simultaneously – for Hara, this meant reaching out to the UK, the Middle East, and Japan from the company’s start.
