Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Color CEO Othman Laraki describes how he and his co-founder recognized the opportunity that gave birth to Color. By carefully analyzing the underlying costs of each component of genetic testing, they realized they could take advantage of the rapidly decreasing cost of running genetic tests, while also making the process more convenient and user-friendly.
