Dharmesh Shah, co-founder and CTO at the marketing and sales software firm HubSpot, distills his 128-slide presentation on company culture down to its essence, describing it as a business’s “operating system” that lets people do their best work. Shah says entrepreneurs must create a company culture they love, because one will eventually emerge no matter what.

Video clips from: Why Company Culture is Crucial [Entire Talk]

3 minutes

Find Co-Founders or Peers

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4 minutes

Benefits of Transparency Outweigh Risks

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3 minutes

Avoid "Culture Debt"

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1 minutes

Relentless Attention to Culture

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4 minutes

The Reluctant Culture Czar

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2 minutes

Misconceptions About Culture

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2 minutes

Write Down Your Culture

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