Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
HubSpot Co-Founder Dharmesh Shah talks about how the benefits of having a “hyper-transparent” company culture far outweigh the risks. By being so open with employees at the outset, Shah explains that HubSpot ends up hiring individuals of the highest integrity, and that it has never had a breach of trust among its 1,100 employees after almost a decade of being in business.