HubSpot Co-Founder and CTO Dharmesh Shah recalls how the software company began working on its culture only after its importance was explained to his fellow co-founder by other CEOs. Shah says he reluctantly agreed to lead the effort at HubSpot and soon realized how much teammates cared, based on their emotional responses – often negative.

Video clips from: Why Company Culture is Crucial [Entire Talk]

3 minutes

Find Co-Founders or Peers

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4 minutes

Benefits of Transparency Outweigh Risks

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3 minutes

Avoid "Culture Debt"

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1 minutes

Relentless Attention to Culture

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4 minutes

The Reluctant Culture Czar

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2 minutes

Misconceptions About Culture

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2 minutes

Write Down Your Culture

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