Principled Entrepreneurial Action and Knowledge

Work with us to equip a new generation of entrepreneurial leaders with the tools to brave ethical dilemmas.

The Principled Entrepreneurial Action and Knowledge (PEAK) initiative prioritizes applied ethics in entrepreneurship education. PEAK is an educational collaboration led by Stanford University, Duke University and the University of St. Thomas.

It’s time to start teaching applied ethics.

The Challenge

Formal entrepreneurship education has too often relegated ethics to the fringes of the curriculum.

Entrepreneurs and innovators influence every aspect of our lives. The effects of breakthrough technologies and disruptive enterprises cut across industries, institutions and academic disciplines.

The next generation requires a robust toolkit for creating ethical solutions at scale.

The Opportunity

We need your help to generate a new era of entrepreneurship education:

  • develop specialized programs
  • embed into existing curriculum
  • contribute to the research literature
Change is possible. We’ve seen it happen. STVP has advanced entrepreneurship education through collaborations with educators around the globe for more than 20 years.

Learn more about this pivotal moment in entrepreneurship education.

The PEAK Approach

We elevate ethics by convening conversations that demonstrate the importance of principles and values to entrepreneurial ventures.

We empower educators by sharing learning tools that help future innovators experience and understand the complexity of ethical dilemmas.

Join the Effort

There are many ways to help as an educator, institution or student.

Contact the PEAK team at STVP to learn more.


Tom Byers

Stanford University

Tom Byers

Jack Fuchs

Stanford University

Jack Fuchs

Laura Dunham

University of St. Thomas

Laura Dunham

Jon Fjeld

Duke University

Jon Fjeld

Selected Courses from Stanford

  • BIO 131
    Instructor(s): Russ Altman, David Christopher Magnus
  • ENGR 148
    Instructor(s): Jack Fuchs
  • CS 181
    Instructor(s): Allison Berke, Keith Winstein
  • PUBLPOL 234
    Instructor(s): Susan Liautaud
  • MS&E 234
    Instructor(s): Johan Ugander
  • ENGR 248
    Instructor(s): Jack Fuchs
  • MS&E 254
    Instructor(s): Dale Nesbitt
  • OB 363
    Instructor(s): Charles O'Reilly, Joel C. Peterson
  • MS&E 472
    Instructor(s): Tom Byers, Ravi Belani, Emily Ma, Toby Corey
  • GSBGEN 566
    Instructor(s): Mark Leslie, Peter Levine

Selected Courses from Other Schools

  • St. Thomas
    Instructor(s): John McVea, James Ebben, Alec Johnson, Casey Frid
  • St. Thomas
    Instructor(s): Stefanie Phythian, Mary Maloney, Kimberli Ishaug, Kristine Rauenhorst, James Shovein
  • Duke
    Instructor(s): Aaron Dinin
  • Duke
    Instructor(s): Aaron Dinin


Reading for Entrepreneurship Educators on Applied-Ethics
Stanford eCorner The Student Role in Shaping Entrepreneurial Ethics
VentureWell 4 Strategies to Integrate Ethics into Entrepreneurship Education
NYU Entrepreneurial Institute Ethical Entrepreneurship in Education
PacificStandard Are Elite Institutions Teaching Students the Wrong Values?
Materials That We Use in Our Courses
Stanford eCorner Tristan Harris on Making Technology Less Manipulative
AOM Insights Facing an Ethical Dilemma? Try This Approach
Stanford Insights Are You an Ethical Leader?
Applied Ethics Projects
Stanford Ethics, Society and Technology, a presidential initiative at Stanford University
Center for Engineering Ethics and Society, a project of the National Academy of Engineering
Ethics Unwrapped, a project from McCombs School of Business at The University of Texas at Austin
Ethics in Entrepreneurship, non-profit founded by the Theranos whistleblowers

Clips for Educators

Work with Us

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We are grateful for the robust collaboration from colleagues at Stanford and around the world. A very special thank you to the students who’ve worked on the PEAK initiative. We could not be more fired up about ushering in a new decade of entrepreneurship education that integrates applied ethics.