Leila Janah, whose social enterprise Samasource has allowed 45,000 people in sub-Saharan Africa and other parts of the world move out of poverty through fair-wage digital work, implores aspiring entrepreneurs to launch startups that have an impact beyond making “an incremental change in the lives of rich people.” In the long run, the most valuable companies will be those that make the biggest social and environmental contributions, Janah says.

Video clips from: Reversing Poverty By Giving People Work [Entire Talk]

4 minutes

Seeing Potential in the Most Poor

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4 minutes

Challenging the Charity Model

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3 minutes

Social Mission First

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3 minutes

Dispelling Western Paternalism

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3 minutes

Putting a Face on Consumer Products

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2 minutes

What Fair-Trade Needs to Do Next

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1 minutes

Work on What Matters Most

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