Entrepreneur Leila Janah explains why she calls her startups Samasource and LXMI “social” enterprises, a business model she credits to Nobel Peace Prize winner Muhammad Yunus, inventor of the micro-finance movement aimed at social impact. “What I wanted to build was a company that would measure itself based on how many people we moved out of poverty each year,” Janah says.

Video clips from: Reversing Poverty By Giving People Work [Entire Talk]

4 minutes

Seeing Potential in the Most Poor

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4 minutes

Challenging the Charity Model

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3 minutes

Social Mission First

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3 minutes

Dispelling Western Paternalism

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3 minutes

Putting a Face on Consumer Products

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2 minutes

What Fair-Trade Needs to Do Next

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1 minutes

Work on What Matters Most

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