Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Josh McFarland, partner at Greylock Partners, draws on his time as a tech entrepreneur to illustrate that there’s no ideal time to start a company, nor do you need to hurry. He stresses the importance of having positive and enthusiastic people around when you decide to take the leap, and to be bold once things start falling into place and you’re forced to decide whether or not to risk it all. “Everything you want is on the other side of fear,” he says.