Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Sophia Edelstein, co-founder and co-CEO of Pair Eyewear, shares how she and Nathan Kondamuri decided to take the risk of pitching their product on the television show “Shark Tank.” She also notes another risky bet that led to the company’s pivot to focusing on the adult eyewear market.
