Encouraging Extreme Users

In Brief
To encourage dedicated purchasing behavior, grow a community.

Video clip from From Stanford Students to Co-CEOs [Entire Talk] / March 13, 2024

Season 22

| Episode:

7

Duration:

2 minutes
Download Transcript

Sophia Edelstein, co-founder and co-CEO of Pair Eyewear, explains how the company connects with extreme users — people who buy hundreds of their products — through viral-friendly marketing and building online community.

Video clips from: From Stanford Students to Co-CEOs [Entire Talk]

6 minutes

The Rewarding Risk of ‘Shark Tank’

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2 minutes

Encouraging Extreme Users

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4 minutes

Finding the Right Expert

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2 minutes

Choosing Investors

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3 minutes

Hiring as You Grow

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6 minutes

Co-Founders and Co-CEOs

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