Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Sophia Edelstein, co-founder and co-CEO of Pair Eyewear, shares how she and Nathan Kondamuri were hands-on with hiring for the first several years of their company, focusing on finding the best talent and ensuring shared values. As Pair has grown, they’ve remained close to the hiring process.