Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, encourages new founders to prioritize being profitable at the unit level. Paying attention to unit economics, she says, helps build simpler business models that are easier to replicate and scale, and leads founders to a better strategic understanding.
